NextRep Performance Lab is built for athletes who live the grind. Founded by coach Eugene Smith, we create performance-driven apparel, training ebooks, and gear for those chasing greatness.

We train. We inspire. We elevate athletes.

✅ Athlete-focused merch & resources
✅ Performance-driven mindset
✅ Brand ambassador opportunities

One More Rep - every day.

Welcome to the Lab. Let's work.